MEET

ADCAP

Adelaide Capital is a full-service Investor Relations firm with a unique and powerful perspective and a re-engineered IR business model. Our extensive capital markets experience allows us to go deeper, strategically assessing each company and tailoring a plan that charts the best path to success.

Specializing in small and mid-cap companies, our offering is enhanced by a truly formidable factor—our connection to a sizeable and valuable network of investors in North America and globally.

Why Adelaide Capital

Proven Trajectory

In-depth capital markets experience with a deep grasp of the new investing mindsets and new market reality - which needs to be met with fresh energy, innovative strategies, and bright ideas.

Robust Strategies

Strategic Investor Relations plans built on common sense and sound capital markets principles, customized to the nuances and challenges of your company.

Dedicated Team

A dedicated and diligent team of experts who are personally connected to, and in regular communication with a valuable network of investors around the world.

Nighttime photo of a highway with light trails from moving vehicles, with white lights on the left and red lights on the right, curving into the distance.

THE TEAM

  • Founder, President & IR Representative

    Deborah Honig is a capital markets specialist with more than 15 years of experience dealing with institutional, retail, and high-net-worth clients. Prior to founding Adelaide Capital Markets, she worked as an institutional equity salesperson at full-service investment banks in Toronto for 9 years.

    Before her career in institutional sales, Deborah was a wholesaler of hedge funds, mutual funds, flow-through funds, and other structured products to the retail advisor community. She has sold research ideas and products, created trade ideas, worked on block trades, marketed companies, conducted multi-city national and international roadshows, sold a variety of different financings, and generated new corporate finance ideas. She has been involved in more than $1 billion of capital raises over the course of her career, with a focus on small-cap growth companies in mining, healthcare, technology, industrials, and special situations. Her greatest strength is her ability to build and maintain strong relationships with a variety of different clients.

    Deborah has a B.A. (Hons) from the University of Toronto and holds the Chartered Market Technician (CMT) designation and Derivative Market Specialist designation (DMS). Deborah is also the Director of Val-d’Or Mining Corp.

  • IR Representative

    Victoria Rutherford brings 10+ years of capital markets sell side experience and relationships to Adelaide Capital. Prior to joining Adelaide Victoria worked in equity sales for 9 years with Macquarie Group (most recently) and National Bank Financial. During this time, Victoria sold Canadian equity ideas, company research, and new equity financings into her network of Canadian & US institutions. She has set up numerous targeted road shows across North America connecting corporates with the investment community. Victoria has helped companies formulate their message and investor presentation, routinely provided corporates with detailed investor feedback & trading colour and helped to source blocks. Victoria specializes in small to mid-cap equities and oil & gas equities.

    Prior to sales, Victoria worked in investment banking at RBC Capital markets assisting with new capital raises and mergers and acquisitions. She built corporate financial models, analyzed company data and put together numerous pitch books and corporate presentations.

    Victoria graduated from Wilfrid Laurier University with a Bachelor in Business Administration Honours with distinction and a minor in Economics. She is a Chartered Financial Analyst (CFA).

  • IR Representative

    Jessica Butt has worked in the capital markets for 27 years. She began her career in 1994 as an Investment Advisor at Yorkton Securities and transitioned to Institutional Equity Sales in 1998 at Dundee Securities.

    In 1999 she returned to Yorkton/Orion Securities as a key member of their newly formed Canadian Oil & Gas team. There she established longstanding key relationships with the Canadian Oil & Gas community which remain. She successfully built out Orion’s U.S. and Canadian institutional relationships, helping to advise Corporates on messaging, pitch books, road shows and aligning them with key investors. She became a Sr. Partner of Orion in 1994.

    In 2007 Orion was purchased by Macquarie Capital Markets Canada where she remained as Sr. VP, Director until Macquarie closed its Canadian Sales & Trading operations in 2019. During her tenure she was responsible placing multi billions worth of equity deals in both Energy & Mining in addition to idea generation and active trading with the buy-side. In 2010 Jessica was recognized with The Brendan Woods Top Gun Award.

    Following her time with Macquarie Capital Markets, Jessica joined Oberon Capital where she was Managing Director of Energy Equities. Utilizing her strong key corporate and buy-side relationships, Jessica both sourced and placed charity flow through deals.

    Jessica studied Political Science at the University of Calgary.

  • IR Representative

    With more than 10 years of mining-centred experience, Magda Gardner helps create mining-related content that is clear and compelling. Magda has worked in the mining industry, capital markets, and journalism, showcasing sector trends, hidden value opportunities, and helping solve problems.

    Before joining Adelaide Capital, Magda was a news editor and reporter with the Northern Miner Group's leading publications, The Northern Miner and Canadian Mining Journal.

    Her interest in small-cap mining sparked while working in the Precious Metals equity research group at GMP Securities, where she spent almost three years as a research associate, focusing on explorers, developers, and emerging producers. Prior to GMP, she spent two years as an engineer-in-training and engineering student at Glencore’s Kidd Creek copper-zinc mine in Timmins, one of the world’s deepest underground mines.

    Magda holds a bachelor’s degree in Applied Science from the University of Toronto, where she graduated with honours from the Lassonde Mineral Engineering program. She has completed levels I and II of the CFA exams.

  • Donna is a seasoned institutional sales professional with over 30 years of experience, specializing in client-focused strategies and relationship-driven business development. She is well known for cultivating long-term partnerships with institutional money managers to drive strategic influence and results. Most recently, Donna served as Managing Director at a global financial firm, where she led key client initiatives and supported growth across institutional channels.

  • IR Representative

    Olenka is an investor relations professional specializing in designing and executing tailored IR programs for small-cap and mirco-cap publicly traded companies. She has supported companies across multiple exchanges, including Nasdaq, TSXV, CSE, CBOE, and OTC, guiding them through regulatory requirements and effective shareholder communication.

    Prior to joining Adelaide Capital, Olenka served as an IR representative for over 15 public companies. Earlier in her career, she worked as an Investor Relations Administrator in Citco’s Private Equity division, focusing on compliance and stakeholder engagement.

    Her expertise spans end-to-end press release management, earnings communication, investor deck preparation, conference logistics, hosting webinars, and roadshow planning. Olenka is also skilled in managing investor inquiries and creating comprehensive marketing materials. By combining strategic communication with operational excellence, she helps public companies enhance visibility, attract investors, and maintain transparent shareholder relations.

    Olenka holds a Bachelor of Commerce in Finance with a minor in Marketing from Ryerson University.

  • Social Media Director

    Baaba helps companies with a strong story translate their vision into a polished online presence. A strong background in Traditional Marketing, Advertising, and Community Management means she can develop end-to-end custom strategies that drive real results—from growing engaged follower bases to increasing impressions and generating investor interest around key catalysts.

    By working closely with organizations across industries and capital markets for over a decade, Baaba has refined marketing methodologies that amplify visibility, strengthen investor confidence, and create long-term value for both companies and stakeholders.

  • Social Media Manager & Creative Strategist

    With over six years of experience in investor-focused marketing, Zulany combines her background in Film Production and International Business to bring a unique perspective to digital marketing. She specializes in multimedia storytelling, creating a wide range of digital assets, including websites, interactive videos, ads, presentations, and social media content, to communicate value and enhance brand credibility. By merging creativity with strategic insight, she provides a comprehensive approach that resonates with target audiences.